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aviva canada

Aviva Canada Inc. Insurance Company Overview


Aviva Canada Inc. is a property and casual insurance company in Canada. The company employs around 4000 people and its main headquarters is in Scarborough, Ontario. Aviva Canada provides insurance to around three million customers in around 30 different locations. The company was made as a result of a rebranding of companies back in 2008. Aviva Insurance Inc. is a combination of Pilot Insurance Company and Sottish & York. The company will be moving its headquarters to Markham, Ontario in 2017, where they are constructing a new building.  Although Aviva has had its troubles in the past, like when Alberta was subject to mass flooding, Aviva is still a strong company today. In fact, the company ranks 4th for-profits with a total profit in 2015 of $200,545,000. No small feat for a company with just 4000 people in it.

Products Offered by Aviva Canada Inc. Insurance:


Even though Aviva may not have been around as a company for a very long time, Aviva’s predecessors were. The company is well established in the insurance industry. For that reason, they do have a wide range of insurance products available to suit the needs of their customers. Aviva definitely makes things easy for you, to get insurance. You can get a quote directly on their website for any of their insurance products. Aviva has a vast variety of both personal and business insurance options, here is what Aviva currently offers:

Personal Insurance:

  • Home
  • Auto
  • Group Insurance

Business Insurance:

  • Warehouse
  • Manufacturing
  • Realty
  • Retail
  • Business and Professional services
  • Education and organizations
  • Hospitality/ lodging
  • Commercial Auto
  • Equipment and Equipment Breakdown Insurance
  • Contractor
  • Cross Border Insurance

Aviva Canada Inc. Car Insurance Review:

If you want to get a good grasp on Aviva as a company it does not hurt to have a look at their total written auto premium. This number stands for the total amount of premiums that the company collected over a given year. The money is not a way to see how much profit the insurance company is making as claims get reduced from this amount, however, it is a great way to see if the company is popular. Aviva Canada Inc. had a total written auto premium of $2,060,649,000 in 2015. As you can likely see from looking at this figure, Aviva is definitely a popular insurance company and it is likely that they offer some pretty decent insurance plans, otherwise the number would be nowhere near that high.

Aviva Car Insurance Products Review:

Roadside Assistance:

Some insurance companies only offer insurance to their customers. Aviva has a roadside assistance program that you can pay for in order to save you when you are stuck on the side of the road. This coverage can get you discounts on rental cars and save you when you are in a pinch. The company will make sure that you get towed, boosted if you need a boost, and give you gas if you run out. Definitely, a plan that can give you some peace of mind.

New Car Guarantee:

One problem with some insurance companies is that they truly don’t fully have your back in the case of an accident. Some insurance companies will evaluate your car after an accident and you won’t get good news. There are many companies that will say your car isn’t worth very much and cut you a cheque for a very small sum of money. Aviva is quite different from insurance companies like that though. They have a new car guarantee, which means that if your car is damaged and beyond repair in an accident, they will replace the vehicle. With this coverage, you can definitely have peace of mind as if you have an accident, you will get a brand new version of your vehicle even though it may be more expensive.

Disappearing Deductible:

Most insurance companies have deductibles that you have to pay if you get into an accident. This cost helps the insurance company be able to pay for the repairs needed on your vehicle. Aviva offers its customers a reduced deductible each and every year. After five years of being claims-free, your deductible could be as low as $0. Although this won’t reduce your insurance costs every month, it is nice to know that you aren’t going to be hit with a big bill after an accident.

Conviction Protector:

You never know when you are going to accidentally drive over the speed limit or get stopped for a different driving infraction. It really doesn’t take much to get a minor driving conviction, which is why Aviva has this protection option available. The company has a feature that you can add to your policy that will keep your insurance the same even if you have a minor driving conviction. It is really nice to know that you can get away with at least one ticket without the insurance company raising your premium.

Insurance Claims:

When you make a claim through Aviva, the company makes sure that you can still get to the places that you need to go. Adding this package to your insurance gets you to access to a rental car while your car is being repaired. Rental cars can be expensive, especially if your car is in the shop for quite some time. You could end up having a rental car for as long as weeks at a time. Depending on the damage, this could cost you a ton of money in rental fees, which can all be covered by this policy add-on.

Total Sales/ ranking by province:


If you have no idea what insurance company you want to go with, one thing you should consider is that different insurance companies are more popular in different areas of Canada than others. This is due to several factors including things like ease of getting insurance, prices, and plans available. To help you be able to decide if Aviva is a company you are interested in, here is a breakdown of the total direct written premiums by Province to give you an idea of how popular Aviva is in your area:

Province:Direct Written Premiums 2015Ranking on Top 30
Prince Edward Island10,470,0003
Nova Scotia70,037,0002
New Brunswick51,226,0002
British Columbia4,305,0007
Yukon Territory3,785,0003
Northwest Territories4,237,0003

About the Author: Ashley Miller

Ashley is an insurance content professional and very knowledgeable on all related subjects. Ashley has over 12 years of insurance content writing experience working with various insurance companies throughout her career.